Good energy.

Your new favourite caffeine-in-a-can.

Better tasting and better for you than the leading competitors, Vitalize is a consumer-driven company with a mission to leave the environment better than they found it. Clean ingredients. Good energy. Made mindfully, for you.

PROJECT TYPE

Package Design

PROJECT YEAR

2024

THE TASK

This project involved developing a brand identity and packaging design for a fictional energy drink company. The goal was to create a bold and engaging brand targeting a young, active audience in British Columbia, with potential for national expansion. The design had to highlight the product’s natural ingredients while standing out in a competitive market as a seltzer-style energy drink.

THE CHALLENGE

The main challenge was finding a balance between the concepts of "natural" and "energy" within the design, while ensuring it stood apart from other energy drink brands. Additionally, sustainability played a crucial role in the project, requiring a thoughtful approach to both branding and packaging to ensure an eco-friendly solution.

THE SOLUTION

I developed an organic yet vibrant colour palette, complemented by matte labels and a personable tone of voice. The package design was central to the brand identity, with subtle bubble illustrations that were versatile enough to be incorporated across various brand touchpoints, ensuring a cohesive visual identity.